Viva Magenta: The Color of the Year 2023

In case you missed it, Pantone announced the Color of the Year 2023. It’s evident that the selection is both vibrant and empowering in hue. Viva Magenta is one shade that greatly stands out amongst others. We can definitely see this color making its way into our wardrobes and homes with style. 

Meet the Color of the Year 2023 

Viva Magenta is a fascinating color. According to Vice President of the Pantone Institute Laurie Pressman, “it is a brave and fearless red shade that pulsates and whose exuberance promotes optimism and joy.” Not only does this color reflect what we are experiencing in culture today, but it also symbolizes our existence between the digital and physical world. This shade will make a splash as it starts to ramp up and appear in home decor, fashion and more. 

Window Treatments 

When it comes to window treatments, many steer towards neutral tones that blend in. With Viva Magenta window coverings, they provide a nice contrast against neutral wall colors. It can make any space pop, while easily capturing the eye of those who enter the space. Needless to say, bold colors make for a bold style. Why not switch it up and invite the Color of the Year 2023 into your home? 

Viva Magenta Sonnette™ Cellular Roller Shades in a white kitchen with a father and daughter working in the kitchen.
Hunter Douglas Sonnette™ Cellular Roller Shades

Accent Wall 

A great feature of an accent wall is that it adds a sense of excitement to your home. It can create visual interest in small places like a powder room or a nook in a hallway. An area that used to blend in has the opportunity to stand out. When creating an accent wall, it is important to remember that it pairs best with neutral wall colors and floors. This combination allows it to really stand out. 

Photo Credit: Houzz

Pops of Color 

If you aren’t ready to commit to adding a lot of bold colors to your home quite yet, try adding splashes of it through furnishings or even kitchen appliances. You will still get that pop of color with this year’s Color of the Year 2023 but in smaller doses. This continues to be pleasing to the eye, and these appliances are also fun and reflect your personal style. 

Photo Credit: Houzz

Ready to Get Colorful? 

At Austin Window Fashions, we are ready to help you with the window treatments in your home.

Hunter Douglas Pirouette® Shades

Whether you want to add the Color of the Year 2023 to your window coverings, find bold styles to cover bright windows or are leaning towards a more neutral look, we can assist you with finding what fits your personality and your home. Contact our team today to schedule a virtual or in-home consultation.